Why Is Website Speed Important?
It is extremely important to know that the speed of your website can have a dramatic impact on your bottom line.
1. Google Confirmed Website Speed Is A Ranking Factor
In 2010, Google announced that site speed would be a new factor in its search ranking algorithms.
Google will penalize slower & lazy loading sites and push them down the SERPs as they add less value to visitors.
This will result in:
- Less traffic
- Less conversions
- Less sales
2. People Don’t Like Slow-Loading Websites
Did you know that 47% of visitors expect to view a website in two seconds or less? Any longer and 40% of users will abandon the site.
These statistics shouldn’t shock you.
People hate slow-loading websites.
But that’s something you can turn to your advantage.
Users spend 70% more time and have 60% more page views on fast loading websites.
So if you can increase website speed, you can attract more leads and sales
WP Rocket Overview
WP Rocket is a beginner-friendly WordPress caching and performance optimization plugin that promises to “make WordPress load fast in a few clicks”. Currently being used by 700K+ websites, it boosts your website loading time by:
- Creating page caches
- Image lazyload
- And more optimization features
Since you can set it up in a few clicks without the need for complicated settings, it’s a great tool for non-techy beginners to have faster websites.
What Is WordPress Caching?
If you’ve heard that WP Rocket can speed up your WordPress website, but you’re not quite sure how this part of our review will quickly get you up to speed. If you’re already familiar with the concept of WordPress caching or aren’t interested in how it works, feel free to skip to the next section.
In short, each time someone visits a page on your website, lots of data is communicated back and forth between the server, the WordPress software and the WordPress database to dynamically generate the webpage being requested by the user. As you can probably imagine, this slows things down — especially if you’re using low-cost budget hosting.
To speed things up, caching can be used to create a static version of your site and its content. Each time someone visits the site, the static content is displayed, rather than it being generated dynamically. As it takes less time to display the static version of the content, visitors should experience faster loading times.
Apart from improved site speed, visitors should notice no other differences between dynamic content and cached static content. If you make any changes to your website, such as publishing new content or editing the design, the best caching plugins will automatically refresh the cached files to ensure the static versions of the content are fully up to date.
WP Rocket: Pricing and Licensing Scheme
WP Rocket has three pricing plans:
As seen here, the license for all packages lasts for one year. As long as your license is active, you’ll have access to support and plugin updates. Once the license is nearing expiration, you’ll receive an email prompting you to renew your license at a discount.
WP Rocket will continue running even when the license expires, but support and plugin updates will no longer be available.
They also have a 14-day money-back guarantee.
CAN WP ROCKET REALLY SPEED UP WORDPRESS WEBSITES?
Before we explore what this plugin can do and how it works, if all you’re interested in is whether WP Rocket is likely to speed up your website, based on our experience, the short answer is yes.
After installing this plugin on three sites, all of them saw increases in speed, ranging from 480 milliseconds to 1.18 seconds, or an improvement of 27 to 69 percent. You can see the full details of the tests later in this review, but, for a quick overview, here are the results from one of our tests:
As mentioned, there are free caching plugins available. However, when we compared WP Rocket with WP Super Cache and W3 Total Cache — two of the most popular free WordPress caching plugins — based on the test data, WP Rocket delivered the best results.
Therefore, if money is no object, purchasing WP Rocket is probably the right choice. For everyone else, though, this review will help you to decide if purchasing this premium caching plugin is a good investment, or if you should save your money and look elsewhere.
To help you to make that decision, here are the best features of WP Rocket.
Many caching plugins are not compatible with e-commerce plugins like Woocommerce, causing all sorts of problems for the visitors.
Since these plugins cache all pages including the cart, checkout, and account data pages, visitors won’t be able to see their updated carts and other details. This will have serious repercussions on your business if left unchecked.
WP Rocket is fully compatible with e-commerce plugins like Woocomerce, Easy Digital Download, iThemes Exchange, Jigoshop, and WP-Shop. All Woocommerce pages are automatically detected and not cached.
WP Rocket is also compatible with translation plugins like qTranslate, Polylang, and WPML.
- Image optimization
- GZIP Compression
- Sitemap preloading
- Cache preloading
- Google Fonts optimization
- Deferred JS loading
- DNS Prefetching
- Mobile Detection
- Developer friendly
- Compatible with Google Analytics, Facebook Pixel, Varnish, Cloudflare, and Sucuri
WP Rocket Review: Final Thoughts
If you’re looking for a sure and quick solution to keep your website fast and optimized, WP Rocket is the best thing you can get for your money.
Although they don’t offer a free trial or free version, you can be assured that it really is one of the simplest and most effective WordPress caching plugins out there. It also has nice add-on features that make website optimization a lot easier.
If you’re on the fence about spending money on a plugin you still aren’t sure about, you can take advantage of their 14-day money-back guarantee.
All in all, considering their features and user support, I’d highly recommend WP Rocket to anyone looking for a reliable WordPress caching plugin.